Cash is King

Money in your hands is better than money in someone else’s hands, right? Yes, that’s right, and it works on both accounts. It’s better to have your customer’s money in your hands than in theirs, and it is better to keep your money in your hands than give it to your vendors, though both parties […]

Training New Employees

Me training the new person at work: “So you’re not really supposed to do this, but this is what I do.” If you are the business owner or manager who overhears this, you are probably cringing! You might even be angry. Before anyone loses their head over this, I have a few recommendations. First, go […]

Cost of Success

Will it be worth it? Is that what anyone signs up for? I found this meme online, and it typifies that toxic, hustle and grind until you are in the ground philosophy. 10x everything or go home. What a crock. Business doesn’t have to be this way. There are seasons that are busy where you […]

Kick Start Your Marketing

Today I’d like to teach you about the three most important start up marketing tools you need to get and keep new customers. In person: It’s essential you meet with customers/clients in person whenever possible. This shows you respect them and take the time to work with your clients to give personal attention to each […]

Stop Wasting Your Resources!

Today you’re going to learn how to find a target market of potential customers so you aren’t wasting precious resources on blitz marketing. So, the two questions you have to ask yourself are: What do people really want to buy from me? What related products are they already buying? Once you figure this out you […]

Educate Your Customers

Educate them about what, you may be thinking. Well, consider this, many businesses focus solely on attracting new customers, but you NEED to spend a good chunk of your time retaining current and former customers. These are people you already know to be a good sales potential…they’ve already bought from you! Take the time to […]

Lessons I Learned from Paris Hilton

Today we’ll talk about shameless self-promotion. That’s right, I said it! Shameless! After all, we are learning from Paris Hilton here. It’s all about self-promotion! Self-promotion comes in many forms and you can use different tactics to get your name out there. Look at politicians! Talk about self-promotion and in some not so discreet ways, […]