Blog

Cash is King

Cash is King

Money in your hands is better than money in someone else’s hands, right? Yes, that’s right, and it works on both accounts. It’s better to have your customer’s money in your hands than in theirs, and it is better to keep your money in your hands than give it to your vendors, though both parties would disagree with you if they’re being honest. If you haven’t delivered the product or performed the work for your customer yet , you need the money to provide the up-front labor or ship the product out. If you have the product already on your

Continue Reading »
Train the trainer

Training New Employees

Me training the new person at work: “So you’re not really supposed to do this, but this is what I do.” If you are the business owner or manager who overhears this, you are probably cringing! You might even be angry. Before anyone loses their head over this, I have a few recommendations. First, go ahead and interrupt the training, pull the trainer aside, and ask why they do the process the way they do it. Have they found a better way? Was there something you didn’t know about the process when it was created that makes the official process

Continue Reading »
Cost of Success

Cost of Success

Will it be worth it? Is that what anyone signs up for? I found this meme online, and it typifies that toxic, hustle and grind until you are in the ground philosophy. 10x everything or go home. What a crock. Business doesn’t have to be this way. There are seasons that are busy where you may have some early mornings or some late nights, some seasons of overwhelm. As a business owner, you will certainly be misunderstood. I hope you are your own cheerleader, because if not, what the heck are you doing? But this shouldn’t be your new normal.

Continue Reading »

Kick Start Your Marketing

Today I’d like to teach you about the three most important start up marketing tools you need to get and keep new customers. In person: It’s essential you meet with customers/clients in person whenever possible. This shows you respect them and take the time to work with your clients to give personal attention to each of them. Follow up letter: Always take a moment to send a follow up letter about what you talked about, new agreements or partnerships made and to thank them for taking the time to meet with you. Likewise, you should always send thank you letters

Continue Reading »

Stop Wasting Your Resources!

Today you’re going to learn how to find a target market of potential customers so you aren’t wasting precious resources on blitz marketing. So, the two questions you have to ask yourself are: What do people really want to buy from me? What related products are they already buying? Once you figure this out you will know who is more predisposed to purchase your products/services. Then, you find other businesses with the same customer base who you can customer share with. Come up with an incentive and great arrangement to encourage both of your customer bases to shop at both

Continue Reading »